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84 Lumber: Mars

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"Mars" is the next phase of the recruitment campaign that 84 Lumber Company initiated with its :90 "Wall" commercial on the Super Bowl. The goal remains the same: 84 Lumber wants to attract under 30 "problem-solvers" to their management trainee program (also, secondarily, seasoned professionals who feel stagnated in their career). The new creative theme will be careers that are "challenging."Agency: Brunner
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Chief Client Officer: Jeff Maggs

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