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FCB: Moms Don't Quit

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FCB Milan's new campaign, "Moms Don’t Quit,"for Corriere Dela Cera, wonders what if women had to quit their jobs as moms in order to work? In Italy, many employers force newly hired women to sign blank resignation letters to be used in case of pregnancy. "Moms Don’t Quit" seeks to create a new model of working motherhood in which the two are no longer mutually exclusive.
Credits Other credits

FCB Milan Creative Team:

Managing Director: Giorgia Francescato

Executive Creative Director: Fabio Teodori

Associate Creative Director: Gianluca Belmonte

Copywriter: Gianluca Belmonte, Michele Vicari

Art Director: Fabio Mazzzuchelli, Cristiano Maifrè

Head of Planning: Susanna Revoltella

Strategic Planner: Paolo Costella

Group Account Director: Paola Brunati

Executive Producer: Cristina Nardi

Think Cattleya Production:

CEO: Monica Riccioni

Executive Producer: Danielle Joujou

Producer: Arianna Messina

Director: Maria Guidone

Photo: Francesco Marullo

Music: Federico Landini

Photographer: Angelo Di Pietro

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