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Pedigree Adoption Drive: The Child Replacement Programme

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CASE STUDY: It can be hard on parents when their kids leave home. So we created the Pedigree Child Replacement Programme - a service that pairs abandoned dogs with abandoned parents. Agency: Colenso BBDO, Auckland
Credits Other credits

Colenso BBDO

Planner - Ed Gunn

PR & Activation - Paul Gunn

Senior Producer - Serena Fountain-Jones

Executive Digital Producer - Tim Freeman

Senior Product and Experience - Emma Tait

Digital Producer - Will Thorat

Digital Designer - Dean Pomfrett

Digital Developer - Dave Arcus

Front-end Developer - Alex Krivenko

Senior Mac Op - Jodi Davis

Retoucher - Reks Kok

Client - Mars

Marketing Director Oliver Downs

Marketing Manager - Pet Cormac van den Hoofdakker

Brand Manager– Dog & Specialty Maria Granados

Sound Design - Franklin Rd

Post Production - Creature

Media Agency - Starcom

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