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Web Film

Velocity Frequent Flyer: The Billion Point Giveaway - Why Did We Make It So Easy

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After a series of controversial big brand mistakes that have recently made headlines around the world, Velocity, the Frequent Flyer program of Virgin Australia, is proving a point about the responsibility brands owe their customers by ‘accidently’ giving away a billion Points, and honouring it.

The campaign started early Monday morning (May 1st) with a 1 billion Point mistake made in an email sent by an intern. By midday, the company had admitted their mistake and agreed to honour the extra 999 million Points.

This marked the launch phase of a highly targeted integrated campaign that consist of film, print, social, digital, an airport lounge takeover, inflight announcements and LinkedIn, where the company will search for a new intern who is ‘good with numbers’.

All content will direct consumers to claim their share using a specially built calculator that lets them evaluate how many points they will benefit from, thanks to Tim the intern.
Credits Other credits

Velocity Frequent Flyer

CEO: Karl Schuster

CMO: Dean Chadwick

Head of Customer Loyalty Marketing: Steve Baird

Marketing Specialist - Brand: Renee Phillips

Marketing Advisor: Annabel Brusasco

Partnerships Manager, Financial Services: Sam Fleming

Senior Account Director: Marianne Apolinario

Senior Account Manager: Kat Lear & Adam Kotecki

Account Executive: Caitlin Adler

Head of Digital Design: Sam Maguinness

AEM Producer: Blaise Palmer

Director, Experience: Elizabeth Geor

Offline Editing: Arc Edit

Post Production: Alt. Vfx

Data & CX Strategy: CHE Proximity & Torque Data

Media: CHE Proximity

Technology: CHE Proximity, Louder Digital & Adobe

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