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Top 6: May 17th 2017

HSBC: Rainbow Lions

Rainbow Lions
Top 6: May 17th 2017
November 2016, HSBC unveils Stephen and Stitt, the iconic HSBC lions have been turned into art pieces inspired by the colours of the Pride rainbow.
The unveiling is the culmination of HSBC's campaign: Celebrate Pride, Celebrate Unity. Designed by a local artist and blessed by a Feng Shui master a conversation starts. A petition to have them removed is launched and a protest soon follows. HSBC stands strong by its beliefs in diversity and inclusion.
The world's media follows the story and many other local businesses join with HSBC to show their support.
Credits Other credits

Huma Qureshi, Regional Director PR & Corporate Communications, Grey Asia Pacific

Cedric Wceke, Senior Executive PR, Grey Asia Pacific: Project Execution

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