TV ad: Strellson AG: Make Yourself Unstoppable

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Top 6: May 17th 2017

The'Make yourself unstoppable' film was designed to appeal to a new generation of Strellson-wearing men, and released on what would have been the 70th birthday of Queen's late frontman Freddie Mercury (5 September 2016). Star Music Producer MNEK's contemporary version of the seminal Queen song 'Don’t Stop Me Now' was commissioned specifically for the soundtrack. The film was conceived as a unique way of promoting the Strellson Autumn/ Winter 2016 collection, and perfectly defined a new attitude for the brand that reflected its contemporary image and captured the uniqueness of the Strellson customer. The concept was devised by advertising agency Serviceplan Campaign X with the managing directors Christina Antes (consulting) and Hans-Peter Sporer (creation) and their team.