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Fujitsu: Evolution


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Since the beginning of time, humans have been looking for ways to keep warm in winter an insight that inspires 303 MullenLowe’s latest instalment in the long-running series featuring cricket legend Mark Taylor. Fujitsu's winter campaign is all about the evolution of home heating. Taylor who is Fujitsu General Australia’s brand ambassador depicts characters throughout the ages as they attempt to find the best form of heating for their time. Together, the four characters form the famous Evolution line up, showing how home heating has been leading up this moment: the Fujitsu reverse cycle air conditioner.Agency: 303 Mullen Lowe, Sydney

The campaign continues the successful Fujitsu Free Money offer, which launched in stores on 1st March and will run until 31st July.
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Business Manager: Charmaine Katz

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