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Arnold Worldwide: Toddler


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Nowadays, many banks prioritize financial gain and cost-savings over catering their services to customers, hitting them with endless transaction fees and removing all human interaction. As part of their overarching"In Hiding" brand campaign, Columbus, Ohio-based Huntington Bank has launched a series of TV spots that reinforce how the company differs from competitors. Created in partnership with agency of record Arnold Worldwide, the films show Huntington’s bankers out in the community, and use humor to highlight Huntington's first priority: supporting its customers and their evolving needs. The videos’ tongue-in-cheek approach is a divergence for the banking category, which has historically lacked this light-heartedness.
Credits Other credits

EVP, Director Integrated Production: Jon Drawbaugh

Associate Broadcast Producer: Pat Carney

Assistant Broadcast Producer: Jacob Williams

VP, Marketing Director: Sarah Taylor

Marketing Director: Megan Wiggin

Marketing Manager: Brett Hayes

Broadcast Business Affairs Manager: Kate Swanson

Director: Kenny Herzog

Editorial: HutchCo Technologies

Editor: Jim Hutchins

Music: Beacon Street Studios

Sound: Soundtrack Group, Boston

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