Quick: Share the Magic

Quick is the biggest fast food chain in Belgium. Opposite McDonald's, it's also the only Belgian brand on the market. As such, when it comes to doing something socially responsible, it's obvious Quick wants to do something for the Belgians.Everybody knows the Magic Box, Quick's iconic children’s menu box (equivalent of McDonald's Happy Meal).
Kids love it because there’s always a free gift inside. But what if during the holidays, the Magic Box wasn’t only about ‘getting’, but also about ‘giving’. So we transformed the Magic Box into a magical tool for children to give something back.
Children were invited to pick out a toy at home and bring it to Quick. Once their Magic Box was empty, they only had to put the toy they brought inside, and leave a note or drawing.