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Victorian State Government: Every Bit, 5

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Construction has begun on Melbourne’s next generation of longer, more reliable trains.
Y&R Melbourne has developed a new campaign in conjunction with the Victorian State
Government to raise awareness of the major infrastructure works and upgrades that are
already underway, and to help commuters understand possible travel delays and how the end benefits will affect them. Using simple graphic elements to demonstrate that every piece of construction gets Victoria
closer to a better train network, the campaign incorporates a 30 second film, OOH, press, on network
and digital display.

Credits Other credits

Planning Director: Michael Hyde

Senior Planner: Alex Horner

Head of Content/Broadcast: Sheridan Wadelton

Group Account Director: Matthew Hunt Account Director: Cathryn Reed

Account Manager: Sarah Wood

Head of Digital and CX: Ash Mustchin

Digital Producer: Jo Manning

Digital Designer: Rosalie Iaria

Production Manager: Gerry Matthee Designer: Simon Gray

Designer: Lewis Brown

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