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Joe Public: Archie and The Pharaoh

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Chicken Licken is renowned for their Rock My Soul offering, always packed with some SoulFire. It is the ultimate in Soul Food and the perfect way to satisfy any kind of hunger. Hot on the heels of the integrated campaign late last year with their new agency, Joe Public United, where Afronaut Rodwell Tshabalala delivered Hotwings to space, the brand and communications agency is proud to serve up an entertaining road trip parody of an archaeologist and a 6000-year-old Egyptian pharaoh. The latest integrated campaign is aptly titled Archie and the pharaoh.
Credits Other credits

Agency Credits


Group Chief Creative Officer: Pepe Marais

Client: Chicken Licken

Agency: Joe Public United (ATL & Digital)

Chief Creative Officer: Xolisa Dyeshana

Executive Creative Director: Roanna Williams

Creative Director: Martin Schlumpf & Claudi Potter

Agency TV Producer: Di Cole

Group Account Director: Amber Mackeurtan

Digital Creative Director: Daryn Drake

Digital Account Director: Emma Dougherty

Production Company: Bouffant

Director: Dean Blumberg

Director of Photography: Adam Bentel

Post production facility: Tessa Ford/Refinery

Final mix: Louis Enslin

Music: Hans Zimmer/Library Music

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