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Peter Lehmann Wines: It Takes a Village to Raise a Vintage

Ikon Sydney, part of WPP AUNZ, has created a new advertising campaign for premium Casella Family Brands label, Peter Lehmann Wines. The first brand work for at least five years, the objective was to re-introduce Peter Lehmann Wines to consumers by celebrating the many hands of the Barossa community that are involved in making every bottle. The campaign, ‘It takes a village to raise a vintage’, was brought to life by using the actual fingerprints of people who are part of the winemaking process.
Credits Other credits

Chief of Integrated Services: Natalie Musico

Media Client Service Director: Ally Kerrigan

Head of Strategy: John Halpin

Strategy Manager: Abbie Love

Trading & Amplification Executive: Simone Crawford

Brand Manager: Caroline Wood

Assistant Brand Manager: Katie McManus

Marketing Manager: Michael Sergeant

Animation Production Company: Electric Art

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