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Web Film

Berlei: #DoItForYourself

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Serena Williams is celebrated as one of the greatest sportspeople of all time. Her skills on the court are legendary, but it’s her off-court love of dance that Berlei celebrates in this new brand campaign.In the first of a series of digital content pieces we see Serena, in a studio alone, dancing with abandon to The Donnas' cover of Billy Idol's iconic 80's track "Dancing with Myself". It’s a loose, playful, expressive side of Serena we have rarely seen, where she is truly doing something for herself. Launching alongside this is a brand film titled ‘Behind the Dance’, providing the audience with an intimate insight into Serena’s feelings on the importance of women investing in and focusing on themselves.
The content-led campaign provides an intimate look at Serena the woman and what drives and inspires her. For Berlei, it expresses the essence of their relationship with women through the brand positioning 'Do It For Yourself'.
Agency: Emotive , Sydney
Credits Other credits

Content & Production Agency: Emotive

Creative Agency ‘Do It For Yourself’ Dance video: Parlour

Creative Agency ‘Behind the Dance’ video and social edits: Emotive

Digital Amplification: Emotive

Choreographer: Mecca Andrews

Additional Photography: Harrison Schaaf

Audio Post: Nat Joyce (Rumble Studios)

Colourist: Tristian La Fontain (White Chocolate)

Talent: Serena Williams

Location: Hollywood Dance Centre

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