Interactive ad: White Ribbon Day: 20 Minutes of Action 4 Change

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Dad’s attempt to talk their sons about sexual consent, boundaries and a woman’s right to say ‘no’. “20 minutes of action” was a deplorable term used by the Stanford rapist’s father. At Dads who Give a Damn, it's our mission to turn his words on their head by asking every dad to talk to their son about sexual consent, boundaries and respect for women. Let’s turn “20 minutes of action” into #20minutesofaction4change.

Category Public interest
Client White Ribbon
Agency J. Walter Thompson, Toronto
Country Canada
Uploaded 8 June, 2017

Other credits

Chief creative officer: Ryan Spelliscy

Associate creative directors (art directors): Nicole Ellerton & Denise Cole

Associate creative directors (copywriters): Mark Lewis & Laurent Abesdris

Design creative director: Yen Chu

Design director: Rasna Jawal

Account management: Darrel Hurst, Sasha Bricel, Nicole Kenny, Caroline Duda & Sophie Wheat

Digital team: Lisa Hamilton, Kevin Tam, Sara Budhwani & Nina Hang

Producer: Jennifer Cotton

Communications manager: Chantel Bowen

Social: Rebecca Brown

White Ribbon Day: 20 Minutes of Action 4 Change

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White Ribbon Day: 20 Minutes of Action 4 Change

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