hayneedle.com: At the End of the Day

Online furniture and home décor retailer hayneedle.com has launched its first national campaign in partnership with VSA Partners, the company's creative, marketing and media agency of record. The campaign, titled "For the love of home," is centered around the idea that all consumers should 'feel the love of home', and aims to bring the lesser known player to the forefront in its category. The campaign includes TV, print, digital display and digital radio. With the new campaign, hayneedle.com is shaking up a crowded category that typically relies on value-first messaging."For the love of home"