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Wisconsin ACLU: Wisconsin Flag


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As LGBT people across the nation celebrate Pride Month and work to change public perspective, the ACLU of Wisconsin is taking a new look at the Badger State’s flag by unveiling an alternative version at pride festivities across the state. By appearances, the front is an official Wisconsin flag with a sailor and a miner flanking a shield. But on the back, it’s revealed that the sailor and miner are actually holding hands. With the upgrade, the ACLU is sending a strong message that the organization is committed to defending the rights of all Wisconsites. The state's motto of "Forward" on the flag further plays into the ACLU's commitment of progressing civil liberties. The work was created, pro-bono, by global marketing agency VML.
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Debbi Vandeven, Global Chief Creative Officer

John Godsey, Chief Creative Officer, NA

Sean Burns, Executive Creative Director/Chicago

Jody Spychalla, Creative Director/Art Director/Chicago

Lila Knight, Production Manager

Freddie Wise, Senior Print Production Manager

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