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Top 6: July 12th 2017

Road Safety Commission: Distractions: OMG

Top 6: July 12th 2017
Statistics show the use of a mobile phone while driving increases the risk of being involved in a crash by up to four times. Our brief was to get pedestrians to pay attention to inattention. With this in mind, we created two ambient pieces with the message"small distractions can have big consequences" and placed them around the Perth metropolitan area.Agency: The Brand Agency, Perth

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