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Samsung: The Peace Blanket


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Summer is here, and with it comes the time-old war on the air conditioning: He's hot, she's cold, he's sweating, she's freezing. A battle that rages on all night as the air conditioner is turned on and off. So Samsung invented the perfect solution so no one needs to fight at night:"The Peace Blanket," half duvet and half pique.
Agency: Leo Burnett, Tel Aviv
Credits Other credits

Account Supervisor: Laura Zimin

Account Manager: Aviad Danon

Photographer: Menachem Reiss

Studio: Frank Abu, Oren Bar

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