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Top 6: August 2nd 2017
Web Film

New Zealand Human Rights Commission: Taika’s Appeal

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Top 6: August 2nd 2017
Most Kiwis think they aren't racist, because they compare our country to places where racism is more overt or extreme. They don't see that racism never starts as extreme it begins in everyday actions and comments that we laugh off, excuse, and therefore encourage to grow. New Zealander of the year Taika Waititi opens this campaign by asking Kiwis to consider whether their small, 'harmless' racism should still be accepted.
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Client: New Zealand Human Rights Commission

Race Relations Commissioner: Dame Susan Devoy

Communications Manager: Michelle Tayler

Communications Strategist: Christine Ammunson

Digital Campaign Manager: Ryan Mearns

Project Coordinator: Charlotte Greally

Sound Design: Paul Stent

Media Agency: OMD Wellington

Media Strategist: Jake Firman

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