HITOTOKI: HITOTOKI CLOCK

HITOTOKI is a Japanese stationery Brand, specializing in items that are used for handmade craft.In a world where everything is so hectic and efficient, we wanted to bring the value of handmade to life. We created HITOTOKI CLOCK, the "world's most handmade" 24-hour movie clock.There are 1,440 minutes in a day, and we created different combinations of small items to express each and every minute. Dentsu Tokyo actually filmed these in a single, 24-hour cut. At our official website, we released a real-time version of the clock.We created a new kind of branded content that is actually useful in daily life. See: http://www.kingjim.co.jp/hitotoki/clock/