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This week, AT&T launched its first dedicated ad campaign for DIRECTV NOW – the over-the-top streaming service offering customers live TV, premium programming options and access to more than 20,000 On Demand titles. The digital-only campaign stars actor Michael B. Jordan (Black Panther, Creed, Friday Night Lights) as he is seen shredding contracts, burning hardware and watching live TV from any screen, anywhere, anytime. Created by BBDO New York, these ads emphasise that DIRECTV NOW is now available to all AT&T Unlimited Choice and AT&T Unlimited Plus customers for $10/month after a $25 credit.
Credits Other credits

Planning Director: Steve Panawek, Deyvis Rodriguez

Managing Director: Doug Walker

Head of TV / Production: Dave Rolfe

Chief Strategy Officer: Crystal Rix

Assistant Account Executive: Audrey Thorn

Account Supervisor: Shelby Remer

Editor: Ryan Steele

Edit Company: Mackenzie Cutler

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