FiberCreme: Let's Be Friends Again (Coffee)

For some, a healthy lifestyle is not the most comfortable choice. There is a constant struggle between having something that is healthy or delicious. But, those two can often be worlds apart and exist in different spectrums of your tastebuds.

FiberCreme, a multipurpose creamer (made from plant oils and enriched with fiber) and a newcomer in the Indonesian creamer industry, is trying to sway people to make peace with delicious but unhealthy dishes (and beverages) that has been vilified for so long - with the message of “let’s be friends again”. Sparking an idea that something delicious, can be healthy too.

The spots are released in quick successions, about the friendship, the struggles and the drama that surrounds two characters who are no longer friends with the foods and drinks they used to love.