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smart fortwo: Already turned - Alien


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The smart fortwo has one of the smallest turning circles available. It makes you feel as if you already turned the moment to see a reason to turn. The campaign visualizes this unique benefit in a humorous disruptive and simple was.
Credits Other credits

Creative Managing Director: Kristoffer Heilmann

Director Print Production: Bernhard Burg

Art Buying: Eva à Wengen

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