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Top 6: September 20th 2017

SPCA: An adoptive gesture

An adoptive gesture
Top 6: September 20th 2017
Everything starts with a simple gesture.That's how SPCA Geneva via agency, Havas, starts its actual campaign. The first contact between an animal and its owner is often created by the first gesture, the first stroke. On different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA's Open Days in Geneva.

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