Interactive ad: GE: Unseen Stars

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Top 6: September 27th 2017

In a continuing effort to elevate women in STEM, GE is rewriting the stars and projecting the faces of famous female scientists and engineers onto the ceiling of New York City’s Grand Central Terminal. In February, GE announced the Balance the Equation initiative to grow its workforce of professional women in science and engineering roles. In addition to internal goals, GE also wants to publicly celebrate influential female scientists and engineers, and support organizations like The Society of Women Engineers, in an effort to encourage more young women to consider careers in STEM fields. Women throughout history have played substantial roles in scientific innovation -- from discovering new chemical elements to revolutionizing cancer treatment -- but too often their work has gone overlooked.