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unicef: Fill the Backpack of a Future Genius

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Every genius started out with the same school supplies. As simple as pencils and notebooks seem, they open a world of possibility for children everywhere. We're using this back to school season to remind families that kids around the world can be packed with potential. Invest in the innate potential of every child, and empower them for a lifetime of learning and opportunity. Agency: Grey New York.
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Editors: Steve Reglis, Mary Hawkins, Jesus Sepulveda

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