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Half.com: Computer Science, History, English, Philosophy
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The new back-to-school Half.com print and webfilm campaign, aimed at the college crowd, is based on a revealing insight. The campaign, via BBDO, New York, is called "The Many Perils of Over-studying."
Beyond its reputation as a superstore for discounted textbooks, Half.com, an eBay company, also sells CDs. DVDs. videogames, game consoles, and books in just about every genre.
Design Director/Illustrator: Craig Duffney |
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