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BWS: Here’s To You

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Australia's leading convenience drinks retailer BWS has revealed via 1440 & M&C Saatchi, its new brand platform, Here's to You, in one of the largest campaigns in the organisation's history. The campaign is designed to capture the hearts of Australians, focusing on the everyday connections made while sharing a drink with loved ones. In preparing for the campaign, the BWS team undertook a deep analysis of its stores, teams, customers, suppliers and partners. Here's to You, is aimed at further cementing the BWS brand's desire to centre itself as a locally relevant and convenient place to buy drinks across the country.
Credits Other credits

Simone Cherry - Lead Designer

Sionen Adijans - Senior Designer

Jack Farrell - Designer

Tom Roder - Finished Artist

Post Production - The Editors & White Chocolate

Sound Design & Composition - Song Zu

Logo Animation - Resolution Design

Howard Spreadbury - Managing Director

Paul Coles - Client Services Director

Michael Porter - Account Director

Cameron Green - Senior Account Manager

Sam Hurwood - Account Manager

Photographers - Barnaby Wilshier & Dick Sweeney

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