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Institutional: #PUSKASPARALULO

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On 23 October, FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true "works of art" from all corners of the world. But for ABTO – Associaçao Brasileira de Transplante de Orgaos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the list. It happened outside of the 4 lines in July of this year: to save the life of his nephew, Milo, the Argentine player Alejandro Benítez, best known as Lulo, gave up his own career and donated part of his liver to the boy, who was only 9 months old at the time. The spot was created by Leo Burnett (Brazil), asking players, fans, media and influencers to share the story of the Argentinean and make this a goal get to FIFA.
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Client Service: Denise Millan, Renato Broggin, Luisa Prado, Henrique Assis

Media: Andrea Hirata, Daniela Franco, Heloisa Lima and Heloisa Goldman

Digital Producer: Pedro Rais

Website Producer: Estúdio Santa Fé

Social Planning: Andreza Aguiar, Fernanda Amadio

Approval: Roberto Manfro (President) and Thiago Quintas

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