Outdoor ad: Médecins Sans Frontières (MSF): Tram Station, 1

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Top 6: November 1st 2017

Medecins Sans Frontieres (MSF) needed to raise awareness and support of their humanitarian initiatives. Not just by raising donations, but also by supporting their mission that everyone deserves to have medical care no matter who they are and where they are from. How the organization intervenes in any crisis is based solely on people's needs - not political, economic, or religious interests. The campaign motif via Ogilvy & Mather, Hong Kong, aims to demonstrate that we do not choose between different groups of people on the basis of whether they are perceived as 'good' or 'bad', deserving or not. 'We take no side when saving lives.'