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ASDA: The Imaginarium
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Asda has revealed its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created - Asda’s very own Christmas workshop called "The Imaginarium." The integrated campaign was created by Saatchi & Saatchi London and devised using insight that Asda's imaginative Christmas ranges are designed to match Asda shoppers' unstoppable enthusiasm for life.
DESIGNER: Teresa Goncalves Related
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