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ASDA: The Imaginarium


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Asda has revealed its 2017 festive campaign, Best. Christmas. Ever. Launching simultaneously across ITV, Channel 4 and Channel 5, the hero spot will give viewers a behind-the-scenes glance into the magical world where Asda Christmas treats are created - Asda’s very own Christmas workshop called "The Imaginarium." The integrated campaign was created by Saatchi & Saatchi London and devised using insight that Asda's imaginative Christmas ranges are designed to match Asda shoppers' unstoppable enthusiasm for life.
Credits Other credits

DESIGNER: Teresa Goncalves

PLANNING DIRECTOR: Paul Hackett

ACCOUNT HANDLERS: Danny Josephs, Andy Chisholm, Jennie Gundill, Natasha Griffiths, Patrick Boyce and Walter Bayliss

MEDIA AGENCY: Blue 449

EDITOR: Joce Hockings

POST-PRODUCTION COMPANY: MPC

VFX SUPERVISOR: Bevis Jones

PRODUCER: Annabel Bennett

MUSIC LICENSING: One More Music

AUDIO POST-PRODUCTION COMPANY: 750mph Ltd

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