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Nike: Shanghai Fast


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The Shanghai marathon is one of the most important in China, and every year runners join from all over the world. So this year Nike will celebrate the speed of the city and the people in it with a brand new campaign, “SHANGHAI FAST.” Shanghai is one of the fastest moving, most prosperous cities in the world. Being an athlete here means pushing yourself even harder which isn’t easy. So Nike challenged athletes before the upcoming Shanghai Marathon – provoking them to live up to it’s speed – and be “SHANGHAI FAST.” The ninety-second film features a female runner at the end of a mundane run suddenly taunted by a series of mysterious city locals that challenge her to keep up with their speed. As our heroine reaches the end of the chase, she glances back to find she is now the one being pursued by a horde of runners all gunning for her place as the new leader. A twisted reminder that in Shanghai, fast is just the beginning. The campaign kicked off with a city-wide take over, activating a variety of traditional and non-traditional OOH, interactive neon installations along popular running routes, social content, as well as in-store videos and graphics for the retail experience.
Credits Other credits

Sr. Experiential Creative: Marula Vaz

Head of Integrated Production: Sanne Drogtrop

Post Producer: Jacob Lincoln, Fang Yuan

Art Producer: Angela Liu

Senior Editor: Leon Yan

Senior Planner: Leon Lin

Junior Planner: Carina Huang

Business Director: Dino Xu

Associate Account Director: Jim Zhou

Senior Account Manager: Qinna Ye

Account Manager: Shawn Kai

Senior Account Executive: Xueer Ren

Head of Project Management: Nicole Bee

Business Affairs: Jessica Deng, Kathy Zhan

Head of Design: Fish Ho

Designers: Deer CL, Fan He, Meng Ke, Benson Pang

Production Manager: Vic Zhang, Stone Xue

Digital Imaging Artist: Changqing Lee

FA Artist: Austin Hu

Marketing Director: Jessica Sinn

PR Manager: Evelyn Hsu

1st Assistant Director: Jo Chan

Second Assistant Director: Gary Hua

Main Camera Operator: Florian Hatwagner / Gimbalninja

Camera Operator II: Myron Mance

Managing Director / EP: Desmond Loh

Line Producer: Julie Chen, Li Jia

Production Manager: Allen Tsao

Wardrobe Stylist: Julian Mei, Damian Huang

Sports Coach: Eddie McClements / Playmaker

Casting: Ariel Sheng / Aplus Casting

POST PRODUCTION

Editorial: LOST PLANET

Editor: Saar Klein

Editor: Jason Hinkley

Assistant Editor: Lee Bacak

Producer: Evan Cunningham, Aimee Hinkley

Executive Producer: Gary Ward

VFX/Finishing: JANE STUDIOS

Creative Director: David Parker

Lead Flame Artist: Tim Bird

Music + Sound:

Composer: Cliff Martinez

Composer: Tim Lincoln (Teaser)

Sound Design + Mix : Aaron Glascock

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