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Web Film

Krungsri Auto: The Truth That Breaks My Heart

The Truth That Breaks My Heart
Krungsri Auto, the leader in car financing in Thailand believes that cars have the ability to unlock many possibilities. In 2017, Krungsri Auto wanted to emphasize the value of cars to consumers and create brand value for Krungsri Auto. So they launched a new product-which gave loans for cars and electric wheelchairs- called 'Whai Chill Wheelchair', sincerely hoping to help senior citizens go out more often.
Y&R Thailand chose to communicate with potential consumers of the product (people between 30-40 years) whose parents have to use a wheelchair and stay home every day.
Credits Other credits

Deputy Chief Creative Officer:Jon Chalermwong

Senior Manager of Strategy & Innovation: Thanandorn Panichnok

Strategy Consultant: Dawit Prapayont

Ideation Executive: Chalita Nawathian

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