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Web Film
Garance: Reversible Story
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Garance is a lingerie brand which caters to breast cancer survivors, with the mission of helping women reconquer their femininity damaged by the disease. This winter, French retailer Monoprix will be the first to sell Garance. Because they feel women who've had breast cancer-related operations should be able to find lingerie that respects their femininity, Monoprix is pledging to stock their shelves with the only French brand of lingerie and bathing suits tailored to their needs. To announce the partnership, agency Rosapark created #ReversibleStory for Monoprix: the first reversible Instagram story.
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco Related |
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