TV ad: Soar: It's Just A Phase

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Top 6: November 29th 2017

Rothco, Dublin has created this spot for independent national youth outreach movement, Soar, launching a moving two-minute short film titled 'It's Just a Phase', which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people's lives: adolescence. Directed by Motherland's P.O.B, the film challenges us to put ourselves back in the shoes of a teenager.

Category Public interest
Client Soar
Agency Rothco, Part of Accenture Interactive
Production Motherland
Country Ireland
Uploaded 23 November, 2017

Credits

Director
P.O.B.
Creative Director/ art director
Ste Rogers
Producer
Tess Bunworth
Copywriter
kate waters
Agency Producer
Aisling O’Dwyer
Agency Producer
Karina Cotter

Other credits

Account Director: Emily Lyons

Senior Account Manager: Alan McQuaid

Social Media & Marketing Coordinator: Aedaoin Coyle

Strategy: Darius Pasalar & Paul Hughes

Connections Strategy: Hazel Treacy & Sophie Burke

Director of Marketing: Jill Byrne

Music: Bob Bradley and Thomas Balmforth

Production Manager: Keith Bradley

Assistant Producer: Louise Byrne

Editor: John Cutler

Sound Engineer: Will Farrell

Soar: It's Just A Phase

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Soar: It's Just A Phase

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