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Web Film
Absolut: One Source Live
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Egg Films’ Sunu has directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are with their art form as their superpower. South African rappers Khuli Chana and Sho Madjozi star as The Dragon and The Rain Queen respectively, while photographers Trevor Stuurman (SA), Fabrice Monteiro (Senegal-Benin) and Osborne Macharia (Kenya) are The Explorer; The Iron Warrior; and The Eye. The original One Source campaign birthed a SAMA and Metro FM-nominated music video, an iTunes SA number one single, and a bestselling album that became a war-cry for the continent’s creative revolution. One Source won Gold in Entertainment at Cannes Lions; was the most awarded campaign at The Bookmarks; and made Sunu and Kerry Hosford the top ranked director and producer respectively at this year’s Loerie Awards, where it won two Golds and eleven awards in total. More importantly, One Source helped Absolut reclaim its leadership position as the number one selling vodka in South Africa.
Project Manager: Allison Petersen Related
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