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The Salvation Army: Poverty isn't always easy to see

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70% of those living in poverty are working poor. This holiday season, we wanted to show people that poverty isn't always easy to see, as millions of Canadians are silently struggling to make ends meet. In radio, we wanted to reveal that more Canadians are struggling with poverty this holiday season than you think. So, we created a series of fake radio ads for small businesses that exposed the all too common struggles for millions working poors. Agency: Grey, Toronto

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