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Top 6: December 13th 2017

Cálidda: Lima Is Talking

Lima Is Talking
Top 6: December 13th 2017
McCann Lima has released 'Lima Is Talking,' an innovative out-of-home (OOH) advertising project that collected actual air pollution to communicate the hazards of automobile pollution and promote the benefits of natural gas. According to the World Health Organization, Lima is the second most-polluted city in Latin America. To promote the benefits of natural gas to mitigate the problem, advertising agency McCann Lima worked with Peruvian gas company CALIDDA to create an innovative marketing campaign that gives a voice to Peru's capital. In the campaign, Lima appeared to literally write a message to local residents about how difficult it has become for it to breathe.
Credits Other credits

Account team: Juan Camilo Correa/ Viviana Exebio/ Raquel Lopez

Production: Alonso Palomino/ Sebastián Salinas

Planning team: Rodrigo Revoredo/ Carlos José Romero

Production implementation: Petty Publicidad

Director Ao

ssistant: Carlos Soto

Production: Mariajosé Castratt

Client approval: Claudia Doig/ Angela Pegam/ María Isabel Baca.

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