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Amazon Prime: On The Go

On The Go
After recently unveiling a campaign to give consumers a sense of its content library's wide and exclusive nature, Amazon Prime Video has carried out a brand new activity. The campaign was designed keeping in mind Prime Video's anytime, anywhere content, by demonstrating its convenience to people on the move. Through this new on-ground activation, Amazon India wants to strengthen the claim that its video-on-demand service provides a wide array of latest and exclusive movies and TV shows. The activity was carried out at Bengaluru airport for 10 days. The brand has also planned to amplify the activity by carrying it out at other airports across India. Agency: Leo Burnett, India
Credits Other credits

Chief Strategy Officer: Dheeraj Sinha

Executive Director and Branch Head – Mumbai: Rakesh Hinduja

Business Head: Oindrila Roy

Account Planner: Yousuf Rangoonwala, Aditi Jain

Account Management: Hemal Thakkar, Rohan Mitra

Head – Prodigious India: Vandana Watsa

Associate Producer: Apratim Bhatnagar

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