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Amazon Prime: On The Go
After recently unveiling a campaign to give consumers a sense of its content library's wide and exclusive nature, Amazon Prime Video has carried out a brand new activity. The campaign was designed keeping in mind Prime Video's anytime, anywhere content, by demonstrating its convenience to people on the move. Through this new on-ground activation, Amazon India wants to strengthen the claim that its video-on-demand service provides a wide array of latest and exclusive movies and TV shows. The activity was carried out at Bengaluru airport for 10 days. The brand has also planned to amplify the activity by carrying it out at other airports across India. Agency: Leo Burnett, India
Chief Strategy Officer: Dheeraj Sinha Related
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