Droga5 creates hype for the warm breakfast confection with its spot opening on an airline pilot and his co-pilot going through the motions of their preflight safety check. But in an amusing twist, rather than hearing the expected technical aeroplane jargon, the pilots replace all their keywords with “pancakes” as it becomes clear that they’re re-routing the plane and all the passengers to IHOP for All You Can Eat Pancakes.
