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Top 6: January 10th 2018

Colorado Lottery: Present Position

Top 6: January 10th 2018
The Colorado Lottery has launched Present Position, a free mobile web game that entertains and engages players while promoting its brand and successful suite of holiday Scratch tickets.

Advertising agency Cactus created the digital game, in which players help Santa get gifts ready for the big day. Players adjust the direction of a series of conveyor belts to guide the presents from Santa’s Workshop to their correct destination and earn points. If too many slip off, they lose. So far, it’s sticky, not slippery: Since launching one week ago, Present Position has attracted 21,670 game plays across 14,752 visits to the site. Average engagement time is just under 3 minutes and the game's bounce rate is only 4%.

Present Position will be supported with ads on Facebook, Pandora, and Colorado Lottery owned media.
Credits Other credits

Founder & Chief Executive Officer: Joe Conrad

Partner & Chief Creative Officer: Norm Shearer

Senior Art Director / Designer: Sarah Berkheimer

Senior Digital Producer: Adele Martin

Creative Technology Director: Andrew Baker

Interactive Designer / Developer: Austin Lliteras

UI / UX Designer: Kevin Roysden

Account Supervisor: Monica Hemmert

Justin Gitlin, Creative Technologist

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