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HCF: Profit Hungry


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HCF, Australia's largest not-for-profit health fund, has launched its new advertising creative featuring a range of characters that don't understand the concept of putting people before profits, titled 'Profit Hungry'. The new campaign created in collaboration with BWM Dentsu, aims to communicate HCF's not-for-profit status and the proposition that 'your health shouldn’t be for profit' by differentiating the health fund from the other large players in the market. The new creative will feature on TV and digital in 30", 15" and 6" formats as well as outdoor and radio, bringing to life the idea that profits are used to support members rather than shareholders.
Credits Other credits

Post Production – The Butchery:

Online - Drew Downes

Grader - Scott McClean



Sound Production – Nylon Studios:

Sound Engineer - Stuart St. Vincent Welch



Vanessa Veo

HCF Head of Advertising and Campaigns



Cate McNeil

HCF Advertising and Campaigns Manager



Yasmina Pinto

Head of Brand



Lindsay Carter

Senior Brand Manager



Bridget Smith

Marketing Co-ordinator

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