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AncestryDNA: Together Forever


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Ancestry launch 'Together Forever', an uplifting new commercial to promote their AncestryDNA test for genealogy. Created by Droga5, London with music produced and recorded by String and Tins, the commercial sees people from across Europe singing their hearts out to eighties track Together Forever. It turns out that most of us have European DNA. The amalgamation of characterful accents shine through in the harmonies of the song, giving a sense of charm and charisma for each of the home countries. Droga5 brought sound design and music production studio, String and Tins, on board to record the smorgasbord of European singers and the orchestra. Mike Bamford, Director at String and Tins was on set in each of the locations to oversee the vocal recordings.
Credits Other credits

Sound Design & Audio Mix Mike Bamford / String and Tins

Music re-arrangement Mike Bamford, Jim Stewart, Rohan De Livera and Andrea Saccardo / String and Tins

Account Director Natasha Rich

Production Designer John Beard

Editor Ed Cheesman / Final Cut

Post Production Electric Theatre Company

Music negotiation Hywel Evans/Run! Get! Music

Original composition Mike Stock, Matt Aitken, Pete Waterman

Orchestration Simon Whiteside

The City of Prague Philharmonic Orchestra conducted by Chuhei Iwasaki, recorded / Smecky Music Studio by Jan Holzner & James Fitzpatrick

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