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Say Yeah Nah: Babe Burger

Young male drinkers often reach a crossroad in their night – have another drink and set off on a path to destruction, or say nah to the next drink and end the night right. There’s no point trying to push this rebellious audience one way though, they won’t bat an eyelid. So New Zealand’s moderated drinking organisation ‘Say Yeah Nah’ left the decision-making to the audience – ‘A’ or ‘B’, glory or shame, ease up or down another. Their call.

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