TV ad: NAB: History in the Making

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NAB is proudly celebrating its support of the AFLW competition today through the launch of its latest campaign, History in the Making, created in partnership with Clemenger BBDO Melbourne. Following on from the inaugural campaign, Supporting every footballer's dreams, the 2018 campaign recognises and celebrates that, through the AFLW's infancy, every moment, every play, and every decision has the chance to make history for players and fans alike. For those who want to truly immerse themselves in the campaign, an interactive Snapchat filter will be available that allows fans to reimagine themselves as a footballer from past eras by framing them in a design reminiscent of vintage football cards, with one available for each of the eight AFLW clubs.

Category Finance & insurance
Client NAB
Agency Clemenger BBDO
Production Revolver
Country Australia
Uploaded 1 February, 2018

Credits

Director
Stephen Carroll
Creative Chairman
James McGrath
Creative Director
Ant Phillips
Creative Director
Richard Williams
Producer
Tobias Webster
Producer
Karolina Bozajkovsa
Producer
Michael Travers
Executive Producer
Pip Smart
DoP
Geoffrey Simpson

Other credits

Project Manager: Tania Babiolakis

Planner: Ryan Smith

Interactive Producer: Anya Goldsworthy

Head of Social: Brie Stewart

General Manager: Alexandra Johnson

Business Manager: Matt Gardener

Brand Director: Freya Page

Sound Production: Nylon Studios

Sound Engineer: Paul LeCouter

Sound Design: Paul LeCouter

Song: 'AFLW History in the Making'

Music Production: Level Two Music

Composer: Tommy Spender

Artist: Tommy Spender

VFX: Alt.vfx

Retouching: Mike McCall & Steve Pratt

Post Production House: The Refinery

Grade: Graeme Pereria, CJ Dobson

Photographer: Christopher Tovo

Managing Director: Michael Ritchie

NAB: History in the Making

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