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Tourism Australia: Dundee: The Son of a Legend Returns Home - Trailer #3

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During the 2018 Big Game, viewers learned that the much-talked about sequel of an ʼ80s movie, "Dundee: The Son of a Legend Returns Home," was not a sequel at all. It was actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.

Tourism Australia, the government agency responsible for attracting international visitors to Australia, revealed it is behind the major US marketing campaign.

Excitement for the new Crocodile Dundee movie had been steadily building over the month of January. Imitating a traditional studio promotional campaign-using PR, social, digital, OOH and the release of four teaser films-anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.

Starring Danny McBride and Chris Hemsworth, with a cameo from Paul "Crocodile Dundee" Hogan himself, the 60-second commercial that aired during the second quarter of the Big Game revealed the joke to viewers. What begins as a typical movie trailer slowly and comically unravels, becoming a flagrant excuse to highlight Australia's dazzling locations and fine array of food and wine.

Presented as a buddy comedy, the movie features Danny McBride as Brian Dundee, the long-lost son of Mick Dundee and Chris Hemsworth as his sidekick, Wally Jr. The all-Australian supporting cast has an impressive roll call of Hollywood heavyweights and homegrown talent, including Hugh Jackman, Margot Robbie, Russell Crowe, Ruby Rose, Liam Hemsworth, Isla Fisher, Luke Bracey and Jessica Mauboy.

The teasers led viewers to believe that Mick "Crocodile" Dundee was lost in the outback, and only the American son no one knew he had would be able to find him. Cue Brian Dundee returning to the Australian outback to find his father. The teaser films and promotional campaign encouraged fans to tune in to see the "official movie trailer" during the Big Game, where the Tourism Australia campaign was ultimately revealed.
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Credits List

Tourism Australia :: Dundee: The Son of a Legend Returns Home

Dundee: The Son of a Legend Returns Home :: Integrated Credits List

Client Tourism Australia

Campaign Dundee: The Son of a Legend Returns


Launch Date 2/4/18

Agency Droga5 NY

Creative Chairman David Droga

Creative Directors Chris Colliton, Kevin Weir

Associate Creative Directors Jim Curtis, Ryan Fitzgerald

Design Director Devin Croda

Designer Jen Lally

Associate Experience Design Director Annie Ha

Co-Director of Film Production Jesse Brihn

Executive Producer, Film Andrew Slough

Music Supervisor Mike Ladman

Director of Business Affairs Jocelyn Howard

Sr. Business Affairs Manager Tom Vendittelli

Talent Manager Michelle Cramer

Senior Traffic Manager Wendy Kaplan

Co-Director of Interactive Production Justin Durazzo

Producer, Interactive Alex Smith

Producer, Media Aaron Matys

Director of Art Production Cliff Lewis

Producer, Art Nichole Katsikas

Associate Director. Print Services Riely Clough

Group Strategy Director Will Davie

Head of Communications Strategy Colleen Leddy

Communications Strategy Director Delphine McKinley

Senior Communications Strategist Hillary Fink

Data Strategist Janet Kim

Group Account Director Edward Rogers

Account Director Marissa Guerra

Account Manager Annie Sherbon

Associate Account Manager Jeff Winsper

Senior Project Manager Meredith Nydam

Project Manager Tessa Muchura

Global Head of PR Marianne Stefanowicz

PR Manager Danny Hernandez

Client Tourism Australia

Managing Director John O’Sullivan

Chief Marketing Officer Lisa Ronson

General Manager - Susan Coghill

Creative, Content & Campaigns

General Manager - Geoff Ikin

Global Media, PR & Social

Global Manager - Nick Henderson

Social Media

Global Manager - Sarah Gallon

Media & Partnerships, Marketing

Global Project Manager Siobhan Petri

Global Manager -​ Campaigns Courtney Barry

Global Manager - Emma Sturgiss

PR, Broadcast & Advocacy

Global ​PR & Advocacy Manager Nicole Foster

PR Manager North America Julie Earle Levine

General Manager - John MacKenney

Digital Transformation

Global Manager - Iris Wagner

Digital, Mobile and UX

Global Manager - Manjit Gill

​Insights and Optimisation

Special Projects Manager Yvonne Cheng

International Media Manager Minta Burn

Marketing Media Manager Rochelle Vinson

General Manager - Leo Seaton

Communications and Government

Production Company Revolver / Will O'Rourke / Biscuit Filmworks

Director Steve Rogers

Managing Director, Revolver/Will O'Rourke Michael Ritchie

Managing Director, Biscuit Filmworks Shawn Lacy

Executive Producer, Revolver/Will O'Rourke Pip Smart

Executive Producer, Biscuit Filmworks Holly Vega

Producer Caroline Kruck

Director of Photography
 Russell Boyd

Camera Operator Anna Howard

Drone Operator Tony Driver

Production Designer Chris Kennedy

Costume Designer Margot Wilson

Makeup / Hair Nikki Gooley

VFX on set Supervisor Justin Bromley, FIN Design

Editorial EXILE

Editor Pete Sciberras

Production Company Second Child

Film (“The Cast Trailer” Only)



Quality Control

Post Production Blacksmith

Color Company 3

Music and Sound Design HUMAN

Sound Heard City

Interactive Production Company Active Theory

Media Agency UM Sydney

PR Consultant Kovert Creative

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