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Radio

Luminoso Recruitment / Hardy Audio: Belinda's Soft Sell Devious Demo

How do you get advertising people to hear about new jobs available within the industry? You turn to the one place all advertising creatives go- Voice-over databanks.

We partnered with hardyaudio.com.au, one of Australia’s leading voice-over databanks, and swapped out all 167 demo reads on the site, even the kids’ demos, with tactical radio spots that targeted the listener. Each spot still showcased the voices’ talents in the typical ‘hard sell’, ‘soft sell’ and ‘traditional’ style, but now had a humorous twist. Ultimately, we turned a voice-over demo site into a brand new marketing platform.

To hear the devious campaign, select a voice-over at hardyaudio.com.au or listen to 4 examples from the campaign below.
Credits Other credits

Client: Craig Letham - Luminoso Recruitment

Client: Lauren Goodrham - Hardy Audio

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