TV ad: Nike: Nothing Beats a Londoner

Embed Video

Top 6: February 21st 2018

Wieden+Kennedy London has launched a star-dusted film for Nike that celebrates the tenacity of Londoners. Directed by Riff Raff's Megaforce with CGI and grade handled by Time Based Arts, 'Nothing Beats a Londoner' highlights the challenges that young people have to overcome in order to achieve sporting success. It does this though, with a sense of wit and tongue-in-cheek that is so synonymous in Britain’s capital (just keep your eyes peeled for the kid without a full bike). In the three-minute spot we see grime star Skepta riding a Santander bike, Mo Farah playing alarm clock and the Kurupt FM crew doing their thing. Chelsea’s Eden Hazard, Tottenham’s Harry Kane and Arsenal’s Alex Iwobi also all make cameos.