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AT&T: Anthem

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This week, AT&T takes the wraps off new advertising via BBDO, Hearts & Science, Organic, which brings to life how AT&T's superior set of products and services enables greater value and better customer experiences. The platform is called "More For Your Thing." Whether it be great deals on the latest mobile devices, access to great entertainment through DirecTV or greater internet speeds so you can download your favorite content…AT&T is giving its customers more. Insights reveal that people don't just want more stuff, they want more of what matters. So AT&T's new national consumer campaign focuses on the individuality of its customers’ passions. The campaign launches with a :60 anthem spot which demonstrates the many different ways people express their thing.
Credits Other credits

Junior Copywriter, Organic: Dani Silveri

Chief Strategy Officer BBDO: Crystal Rix

Head of Integrated Planning, BBDO: Angela Jones

Head of Brand Strategy, BBDO: Colin Drummond

Integrated Strategy, BBDO: Kayla Green

Managing Director, BBDO: Doug Walker

Senior Director, BBDO: Stacia Parseghian

Senior Director, BBDO: David McKenzie

Account Director, BBDO: Andrea Bass

Assistant Account Executive, BBDO: Leah Pozin

Client Services, Organic: Jennifer Kohler

Account Director, Organic: Heather Livengood

Line Producer, Leonard Walsh

Post/Graphics: Brand New School

Producer: Rebecca Park

Conform Artist: Justin Blaustein

Conform Artist: Cathy Shaw

Music, Sound Design & Audio Finishing: Barking Owl

Producer: Ashley Benton

Composer: Morgan Johnson

Engineer: Patrick Navarre, Mike Franklin

Editorial: Rock Paper Scissors

Executive Producer: Rana Martin

Producer: Denice Hutton

Editor: Damion Clayton

Assistant Editor: Mike Spagnoli

Telecine: Company 3

Producer: Natasha Uppal

Talecine Artist: Dave Hussey

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