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Guldbaggen: People's choice


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The Swedish Guldbaggen (sweden's Orscar's) is a film festival rewarding the best swedish films over the year. The festival also engages the audience for people to vote for their best film - this special award is called "people's choice award". in 2017 Guldbaggen asked creative agency Acne to create this year's winner's trophy. Looking at award shows around the globe, most of them have trophies, mainly in gold, silver or bronze. We wanted to make something different, something with a meaning and a relevance to the winner - more personalized in other words. Something that captured an immortalized the emotions the winning film evoke. One of the voters for the award got to see the film again. During that screening a research laboratory recorded her emotions using an EEG. Then an artist interpreted her emotions, and enclosed them into a glass sphere.
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